Business Development

Outsourcing business development can help conserve cash, reduce risk, make expenses more predictable, while generating revenue. Depending on your business situation or access to working capital; getting the financial resources to hire a “C” or “VP” level candidate is a major challenge. Instead of missing a new business opportunity, get the skills needed for a fraction of the cost of a full-time hire, with full-time hire impact.

Working with a revenue growth firm like THE OGDEN GROUP, with our deep experience in enterprise technology sales and strong track record in accelerating customer acquisition, is a lower-risk approach to winning market share and building a sustainable sales pipeline than doing it on your own. We offer a risk mitigation strategy by deploying a “lean start-up” methodology that aligns to your strategies. By trading fixed costs for variable costs your business pays for results, not infrastructure.

We help improve the following elements of your sales effectiveness:

  • Client-specific ROI value proposition statements, elevator pitches and outreach scripts.
  • Target account discovery, qualification, needs assessment and client acquisition strategy.
  • Value-based proposal development, contract negotiations, and terms and conditions analysis.

Services include:

  • Go-to-market strategies, market expansion, partner enablement, and channel management.
  • Market research and sales campaign execution with the focus on developing your “perfect client.”
  • Quantitative and qualitative market research to target and reach your audience.